ASX Juro

Mitsubishi

Mitsubishi Motors in the UK imagines a sanctuary for over worked humans

Mitsubishi Motors in the UK teams up with Golley Slater Cardiff, Fresh Films and Stone Dogs to launch a tongue-in-cheek new TVC to promote its ASX model.

The film is shot in a mockumentary-style and directed by an experienced mockumentary director, Sami Abusambra.

The 90-second ad takes place in what looks like an animal sanctuary but is quickly revealed to be an over worked human sanctuary filled with accountants, chefs and supermarket cashiers.

The tongue-in-cheek spot focuses on the rehabilitation of one accountant, ‘Colin’, as the final scene shows the Mitsubishi ASX reuniting him with his family, perfectly parodying the inspirational tone of animals being released back into the wild.

Boutique VFX and finishing house, Stone Dogs, was tasked with creating a grade to complement the film, as well as completing the online and VFX work - which required clean-up, stabilisation, and signs being composited around the fictional sanctuary to bring the campaign idea to life.

Brian Carbin, Co-Founder and Flame Artist at Stone Dogs, comments: "It was great to work with director Sami Abusamra, producer Amanda Lowit and the talented team from Golley Slater Cardiff -  Dave Abbott, Paul Williams (Creative Directors), Sophie Young (Account Director), Mike Leeson (MD) and the clients from Mitsubishi Motors in the UK on this digital content for the Mitsubishi ASX.”

The Stone Dogs team worked closely with Sami/Amanda and the agency to deliver what I think will be a well-received bit of fun and creative filmmaking. 

ASX digital content includes 60-second, 30-second, and 10-second cut downs and will air on Friday 28th December.


Credits

Agency
Golley Slater Cardiff

Creative Directors
Dave Abbott                        Paul Williams

Account Director

Sophie Young

Producer
Amanda Lowit

Production Assistant
Jade Mullem

Production Manager

Louise Jackson

Production Company
Fresh Films

Director
Sami Abusamra

Grading
Kenny Gibb 

Production Company
Passion Pictures

Directors
Russell Brooke and Jerome Langlade 

Online and VFX Artist
Brian Carbin

Post Producer
Joe West

 

Stone Dogs
Post Production and Visual Effects

30 Gresse Street
London
W1T 1QR

Stone Dogs
Post Production and Visual Effects

30 Gresse Street
London
W1T 1QR


Stone Dogs
Post Production and Visual Effects

30 Gresse Street
London
W1T 1QR


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