Hooray

Compare the Market

“Epic”, the only word you need for this spot. Aleks and Sergei return in huge style as their Meerkat world is utterly transformed through the medium of movie magic.

The viewer is whisked on a visual rollercoaster ride through a crack in the fourth wall and into the Film studio where the magic is being created, the journey then spirals through myriad movie scenarios, gritty war film, period drama, historical reenactment, spy drama, science fiction all blending together and choreographed to perfection. This style explosion is all set to the massively orchestrated musical number that the Meerkats belt out.

The spot resolves in a huge all singing all dancing Busby Berkeley homage with our meerkats as the centrepiece of a gargantuan movie gateaux rising from streets alive with dancing movie characters.

We are then returned to Aleks and Sergei taking their seats in the cinema with the 2 for 1 cinema pass and getting ready to enjoy their afternoon's entertainment - Aleks bringing it all down to earth for us with his acerbic view as usual.

The spot is strewn with iconic cameos such as the Ghostbusters Ecto1 as well as a multitude of visual easter eggs to keep the repeat viewings fresh (I wonder if there’s a definitive list somewhere?)

Compare the Market, VCCP and Passion Pictures have really pushed the boat out to create such a visual feast and it has been Stone Dogs' great pleasure to partner up once again and provide the finish for these spots.

Credits

Agency
VCCP

Agency Producer
James Lethem

Agency Creative
Stephen Misir

Production Company
Passion Pictures

Production Producer
Adriana Piasek-Wanski

VFX Artist
Brian Carbin

Post Producer
Joe West

 

Stone Dogs
Post Production and Visual Effects

30 Gresse Street
London
W1T 1QR

Stone Dogs
Post Production and Visual Effects

30 Gresse Street
London
W1T 1QR


Stone Dogs
Post Production and Visual Effects

30 Gresse Street
London
W1T 1QR


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