Case Study10 Dec 20253 min readBy Jon Kerby

Case Study: McLaren Party Casino Access Granted

We take a deeper look at what went into creating the McLaren Party Casino Access Granted campaign.

Close up of the Mclaren driver in his car

The challenge on this project came in two parts; to build a photo-realistic CG environment, and to also give a McLaren Formula 1 car the appearance of traveling at speed, (we say “appearance” because at time of the shoot this F1 car had no engine!). Therefore, an essential component in selling the broader concept was to create a photo-real model of the full F1 car and show it traveling at 200mph towards a time-portal.

Working closely with the agency (Snap) and director (Jak Payne), we started with a CAD model of the car, which we stripped to its core components, before texturing and rendering using Redshift and ACES colour.

For the live action element of the shoot, we augmented the footage of the stationary car in post by adding particles effects, to give the appearance of movement; this was crucial to selling the story. We also modeled driver Daniel Riccardo's actual helmet to match CG action to the live sequences.

For the CG environment we turned to Megascans’ game-changing 8K assets, which enable a level of finish and realism that has not previously been achievable

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Case Study: McLaren Party Casino Access Granted - We take a deeper look at what went into creating the McLaren Party Casino Access Granted campaign.

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Case Study: McLaren Party Casino Access Granted - We take a deeper look at what went into creating the McLaren Party Casino Access Granted campaign.

Breakdowns

The live action sequences were shot on a sound stage with a moving backround projected behind a static car. Clever camera work allowed us to composite atmospheric effects like smoke, sparks and reflections to whiz past our driver. On the wider shots we added motion blur/textures to the tyres and ground to add to the illusion of speed and movement.

Our final task was to paint out wires and extend the set for the scenes with levitating tools. We are super proud of what we've achieved with a very tight schedule.

Software Used

  • Autodesk Flame
  • Cinema 4D
  • Maya
  • Redshift
  • After Effects

Credits

Agency

SNAP LDN

Creative Director

Matt Hynds

Agency Producer

Vanessa Butcher

Managing Partner

Louisa Fielding

Account Director

Vicki Thorniley

Account Manager

Melissa Adamou

Prod Company

Blink

Director

Jak Payne

Producer

Richard Wilson

Exec Producer

Paul Weston

Cinematographer

Harry Wheeler

Flame Lead

Brian Carbin

Flame Artist

Dave Kiddie & Rufus Blackwell

Post Producers

Joe West & Richard Hawkins

CG Producer

Martin Cook

Lead CG Artist

Russell Appleford

CG Artist

Martin Cook & Luke Barker

Editor

Charlie Von Rotberg

Sound Design

Ben Leeves

Music Compostion

Major Tom

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