Stone Dogs: Our New Look
Shifting from a negative shape to a positive one became symbolic: a way to bring the logo forward, to give it form, strength, and a clearer identity.

Same Dogs, New Tricks
Eight years ago, Stone Dogs started with a simple idea and a simple logo - a mark that represented who we were at the time. As the company grew, the logo stayed with us, quietly witnessing every milestone, challenge, and moment of progress.
Eventually, we realized the brand needed to grow with us. So we returned to that original design, not to discard it, but to let it evolve. The shift from a negative shape to a positive one became symbolic: a way to bring the logo forward, to give it form, strength, and a clearer identity.
Adding a modern typeface completed the transformation, giving the brand the voice it needed to speak to who we are today.
Our new look isn’t a break from the past - it’s the next chapter in the story we’ve been writing since the beginning.