Generation Wild

What happens when kids head outside with their brains?

We were proud to work on the highlight piece for Generation Wild’s, “Take Your Brain Out” campaign, a beautifully crafted animation featuring anthropomorphized brains joining kids on outdoor adventures. Created with Passion Pictures and director Anna Mantzaris, the spot brings a playful visual metaphor to life as brains swing, bike, roll through the grass, and stare at clouds alongside their human counterparts. Equal parts charming and strange in the best possible way.

A lovely piece of character-driven animation with a simple message: take your brain out.