Screwfix

Stone Dogs recently worked on Screwfix Rewards: Motifications, the latest campaign from M+C Saatchi Group UK, starring Screwfix ambassador Sir Mo Farah.

Part of the wider No Stopping You platform, the campaign sees Mo become a human version of the Screwfix app. After discovering how Screwfix Rewards keeps customers updated through notifications, he takes matters into his own hands, delivering the alerts personally to tradespeople across the country, complete with his own unmistakable notification sound: “PING!”