Stone Dogs has delivered grade and online for the latest campaign from The Times and The Sunday Times, supporting the second iteration of the publisher’s “Times change. The Times remains” platform.The 30 second hero spot underscores the importance of trusted journalism in an unpredictable world. Featuring a succession of major news stories, the film builds to the line: “The future is uncertain. The facts shouldn’t be.”
Alongside the hero film, the campaign extends into social, with additional social executions featuring journalists like Patrick Maguire and Fraser Nelson, all with Stone Dogs handling the online finish to ensure a seamless delivery across platforms and formats.
The campaign was created by Ben Hayward and Ben Rumble, with Stone Dogs’ expertise in grade and online helping to craft a cohesive and impactful final result.
Mosaic & T&P
Charmaine Murray
Ben Hayward & Ben Rumble
Russell Ramsey
Sam Ramsey
Jasper Morrisey
Dave Kiddie
Richard Russell
Joe West
Mark Meadows