The Times

Times Change. The Times Remain.

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The Times - Times Change. The Times Remain.

About this project

Stone Dogs has delivered grade and online for the latest campaign from The Times and The Sunday Times, supporting the second iteration of the publisher’s “Times change. The Times remains” platform.The 30 second hero spot underscores the importance of trusted journalism in an unpredictable world. Featuring a succession of major news stories, the film builds to the line: “The future is uncertain. The facts shouldn’t be.”


Alongside the hero film, the campaign extends into social, with additional social executions featuring journalists like Patrick Maguire and Fraser Nelson, all with Stone Dogs handling the online finish to ensure a seamless delivery across platforms and formats.


The campaign was created by Ben Hayward and Ben Rumble, with Stone Dogs’ expertise in grade and online helping to craft a cohesive and impactful final result.

Credits

Agencies

Mosaic & T&P

Agency Lead

Charmaine Murray

Creatives

Ben Hayward & Ben Rumble

Executive Creative Director

Russell Ramsey

Senior Producer

Sam Ramsey

Production Assistant

Jasper Morrisey

Flame Lead

Dave Kiddie

Flame Artist

Richard Russell

Post Producer

Joe West

Colourist

Mark Meadows

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