Sweaty Betty

For Sweaty Betty’s For The Love Of Sport campaign, we had the pleasure of grading a film that celebrates the power of sisterhood and the joy of movement. Featuring ten extraordinary women, friends who signed up together for an Ironman; the film captures their strength, colour, and connection as they redefine what play means on their own terms.

Infused with warmth, energy, and authenticity, our grade amplifies the freedom and vibrancy at the heart of the campaign which is a reminder that we don’t stop playing because we grow old; we grow old because we stop playing.